Kaloum Express
E-commerce delivery platform with Orange Money payment integration.
- Client
- Kaloum Express — Delivery and E-commerce
- Year
- 2026
- Services
- E-commerce Platform · Interface Design · Mobile Payment Integration · Information Design · User Onboarding · Social Content
Context
Rapid ordering and delivery platform covering the five communes of Conakry, with integrated Orange Money mobile payment. Objective: move away from private messaging orders and industrialize the purchase funnel.
Challenge
Orders were coming through Instagram and WhatsApp private messages, with addresses dictated verbally and payments negotiated case-by-case. Abandonment rates were massive: customers knew neither what they would pay nor when they would be delivered. For couriers, there was no traceability — disputes were settled from memory.
Approach
We streamlined the order into four clear steps — product choice, Orange Money payment, live courier tracking, reception within 90 minutes — and made this sequence the backbone of both the product and communication. The information design uses this same framework for infographics, in-app onboarding, and social posts, ensuring customers encounter the same promise everywhere.
Results
A clear end-to-end ordering funnel, Orange Money payment integrated into the process rather than handled off-platform, and a set of educational materials — process infographics, in-app onboarding, and social posts — allowing the team to communicate without external help.
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